W. D. & H. O. Wills Cigarette Cards

W.D. & H.O. Wills.  Three sets of cigarette cards:  “Wild Woodbine,” “First Aid,” and “Household Hints.”     ‘Wills First Aid’ and two sets relating to ‘Household Hints’. [n.p. but Bristol & London, and ca. 1927-1936]. 

These cards have been adopted.

These three sets of 50 color and printed letterpress cards were produced by Wills out of Bristol, one of the first tobacco companies to issue sets of cards. Cigarette cards were originally used to simply fortify packages of cigarettes, but quickly became vehicles for advertising, and in time as popular and invaluable methods of imparting useful and important information. The card craze lasted until the middle of the 20th century, and over time Wills issued a myriad of collectable cards on various subjects, such as those on offer here, devoted to first aid, and to household hints.  In the set of household hints, cards 4-6 are devoted to bookbinding.